New Revenue Services

Personalized video services provide new and significant revenue opportunities. Addressable advertising, interactivity, multi-channel HDTV and personalized EPGs (electronic program guides) are just a few of the ways that broadband service providers can increase revenues.

The BigBand MSP2000 has been designed to support the delivery of more, and better, video services. It has been built from the ground up to smoothly evolve networks from a broadcast paradigm to personalized one.

Linear and Zoned Advertising
A versatile ad insertion platform, the BigBand MSP2000 provides the ability to forward ads to large metro zones and smaller ZIP+4 areas, or a hybrid of the two. Advertisements can be dynamically inserted into SD, HD, or PIP MPEG-2 or H.264 streams.

Additionally, by splicing directly into encrypted streams, the BigBand MSP2000 enables very granular ad insertions without requiring changes to the current encryption scheme. This innovative approach also avoids the introduction of added cost and complexity associated with de-encryption / re-encryption.

Addressable Advertising
Based on the geographic or demographic information of a subscriber, video service operators can deliver targeted ads into linear TV by zone or on per-STB basis without requiring complex client operations in the STBs. As a result, advertisers benefit from more effective ad campaigns with individualized messaging and greater relevance. The network operators benefit from the monitoring, tracking and reporting fulfillment information for feedback. This ability will contribute to the operators’ revenues and transform TV advertising distribution from traditional  broadcast models towards more personalized delivery.

Traditional and Emerging Ad Selection
Supporting both traditional Ad Server architectures using SCTE30/35, and new techniques such as SCTE130 the BigBand MSP2000 offers a smooth migration path for operators.  This will allow operators to capture the linear and zone Ad revenue near term, and to fetch higher Ad premiums using targeted models in the future. Leveraging the same platform, operators can continue their current Ad insertion operations and offer dynamic ad selection and distribution with the benefits of local storage, and streaming.