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Capabilities




  • Individually targeted advertising in a switched services environment.
    by John Reister, Chief Architect IPTV
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The Path to PTV

How do you make TV more like the Internet? Start with a platform that was purposely built for the future—our Media Services Platform, the BigBand MSP2000. The MSP2000 platform combines powerful media processing with carrier-grade networking capabilities so you can offer large quantities of high-quality, high-margin content to meet next-generation demands.

BigBand MSP2000 Platform Highlights

  • Robust ad insertion capabilities support both traditional (linear and zoned advertising for geographic targeting) and new addressable models based on demographic and/or behavioral information.
  • Uses standards-based, open interfaces and established protocols for easy integration into existing network infrastructures.
  • Supports wide range of personalized video services including IPTV, multi-channel HDTV and value-added interactive services, such as TimeshiftTV.
  • User-friendly and robust software, BigBand Video Management System, enables rapid and large-scale deployments and enhances network troubling shooting and maintenance.

Better Together

While all BigBand components are highly interoperable, there are great advantages to deploying them together, including more efficient management and better communication between network elements. Related products include:

BigBand VMS Software Suite
BigBand BEQ™6000 Broadband EdgeQAM
BigBand BMR1200 Broadband Multimedia-Service Router
BigBand CVEx™Converged Video Exchange