700 Million Ad Transactions Per Year and Counting

An innovator in advanced adverting solutions since 2002, BigBand delivers over 70 million advertising transactions a year in more than 60 programming networks, and is widely deployed by major operators.

Many CATV systems have deployed DPI (digital program insertion) for the purpose of selling local advertising avails on regional and national program services. The BMR performs the necessary splicing operation necessary to insert an alternate program (the ad) into the program stream when a SCTE 35 cue tone is received. Multiple advertising zones can be supported on a single BMR, allowing different ads to different neighborhoods.

The BMR1200 can accommodate up to 150 concurrent splicing sessions on a single chassis. The architecture in the following illustration is representative of a typical network with DPI deployed in a centralized and distributed manner. For systems serves from a single location the entire network architecture can be centrally located, using short haul transport between the BMRs.